Soufia Lamribah
Operations & Account Management
I've run the brand and agency relationship from three sides: as the agency on Coca-Cola, as the ops lead inside a tech company, and as the fractional CMO managing five accounts at once.
Five years at Findasense on the Coca-Cola North Africa account taught me how agencies win and lose clients. Two and a half years as Marketing Operations Manager at Bittraffic taught me how work actually ships. Running Trifecta as fractional CMO meant five accounts, $50k a month, and turning a loss into profit in three months. That taught me how to own the whole thing.
I'm at my best in the seam between client and agency: the brief, the scope, the handoff, the retainer. That's the work I want.
What I do
01
Account management
Five years on the Coca-Cola North Africa account at Findasense, working from moderation to content strategy to account management. I know the agency side of the relationship: the pitch, the scope, the reporting, the part where the client goes quiet.
02
Operations
Two and a half years as Marketing Operations Manager at Bittraffic. I built the systems: project management tools, SOPs, vendor sourcing, data reporting. Work that used to depend on someone chasing it started shipping on its own.
03
Fractional CMO
Two years running Trifecta as fractional CMO. Five accounts at once, each with three platforms and three creative tracks, against a $50k/month managed budget. Took it from loss to profit in three months and held 30% month-over-month growth.
Projects
01
Trifecta: loss to profit in three months
Dec 2023 to Dec 2025
Fractional CMO across five client accounts. Each account ran three platforms and three creative tracks, against a $50k/month managed budget.
| 3 months | Loss to profit |
| 30%/mo | Consistent growth over that period |
| 5 accounts | Run in parallel, 3 platforms and 3 creative tracks each |
| $50k/mo | Budget managed |
The job was equal parts account management and operations: scope, production, reporting, and the P&L, all at once.
02
Bittraffic.com: Marketing Operations Manager
Apr 2021 to Sep 2023
Owned the operations layer inside a tech company: project management systems, vendor sourcing, SOPs, data reporting, and event marketing.
| 25% | Increase in project delivery efficiency after integrating PM tools across teams |
| 15% | Cost savings from third-party vendor sourcing and partnerships |
| 25% | Efficiency gain from authored SOPs across business functions |
| 30% | Brand visibility increase from the Token2049 Singapore event strategy |
| 40% | Uplift in online engagement from digital campaigns |
| 20% | Increase in conversion from digital campaigns |
| 80% | Reduction in content revision requests after owning proofreading and editing |
03
Findasense / Coca-Cola North Africa: moderation to account management
Sep 2015 to May 2020
Five years on the Coca-Cola North Africa account, moving from moderation to content strategy to account management. Three consumer brands.
| +68k | Average fan growth per month |
| 400 | Users engaged daily on average |
- Ran social listening and monitoring operations
- Helped roll out the regional influencer program across three brands
- Authored brand copy across channels and set the tone
- Mentored interns and onboarded new team members
04
Freelance: content and marketing strategy
Jul 2019 to Nov 2021
Built tailored content marketing strategies for clients across four countries.
- Oozou — digital product agency, Thailand
- Freestyle Capital Group — real estate investment network, USA
- Propdocmom — real estate mentor, South Africa
- Wealthy Money — finance coach and real estate investor, South Africa
Services: audience research, social content strategy, content workflows, landing pages (Webflow, Carrd), copywriting, email templates, VA training.
05
Seven artists and hospitality brands, Casablanca
2016
Coordinated social media management and channel optimization for seven local artists out of the Casablanca office.
- Designed and ran social across Facebook, Twitter, Instagram, built to drive growth to YouTube
- Contributed to digital media strategy for a network of 200+ music and entertainment YouTube channels
- Ran market research across GCC, Egypt, and Morocco to inform acquisitions
06
GeoMaxing Podcast
Jul 2022 to current
Host and producer. A personal project to learn podcasting from the inside.
| 30 | Episodes shipped, weekly cadence |
| 36 | Guests |
| 300+ | Listens and downloads |
Topics: nomading, travel as a lifestyle, and the stories behind why people choose a life of movement.
Work samples
Testimonials
"I had the pleasure of working with Soufia to develop a startup implementation plan for my new podcast, How Health Systems Work. She crafted a thoughtful production and marketing plan that elevated the podcast's reach and created a professional programme through which I can engage with the industry. Her ability to combine strategic vision with practical execution made a noticeable impact on the quality of the podcast and on our brand presence."
"Soufia came in and revolutionised the way we worked. She spearheaded a top-to-bottom streamlining of all our processes and the results were immediately seen. She's great at communication, understood what we needed and improved our marketing strategy in every aspect. I still call upon her advice when needed."
"I have been working with Soufia since 2019. I hired her as a marketing consultant and it was one of the best decisions I have ever made. She took what was a scattered marketing strategy and helped me streamline it to grow and scale my business. Her understanding of the market, the sales experience and social media marketing is really incredible. I am still working with her."
"Working with Soufia was one of the best decisions I made for Trifecta Wireless. When we started, I didn't fully understand how many moving pieces a serious marketing effort requires — she not only identified every gap but walked me through each one with patience and real clarity. I genuinely don't think we could have pulled this off without her. What sets her apart is how candid she is: she tells you what you need to hear, shares her thinking openly, and teaches as she goes. If this company turns around, a significant part of that will be down to what Soufia built with us."
On AI
I use AI for production speed: drafts, research, build. The strategy and the client relationships are mine. That's the part you're hiring.
Tools
Let's work together
I'm looking for a full-time role in account management or operations. If you're hiring for someone who knows how the agency side works from the inside and can make that relationship run, I want to hear from you.
Or book a $50 content strategy session (1 hour)