01
Trifecta Wireless · Nov 2024 – Current
Marketing Manager
Leading marketing operations and growth strategy for a rural broadband wireless internet company serving underserved communities across the United States. Developed customer-centric positioning for RuralWifi targeting transparency, trust, and accessibility as alternatives to traditional internet providers. Led messaging and go-to-market strategy for the PlainSpeed product launch, deliberately avoiding speed-based claims in favour of simplicity and value clarity. Overseeing paid campaigns, landing page strategy, conversion optimisation, and operational documentation. Working directly with company leadership on strategic positioning, product communication, and customer acquisition.
Positioned RuralWifi brand for underserved rural communities across the US
Led go-to-market messaging for PlainSpeed product launch
Designed marketing workflows and documentation processes improving execution consistency
Conducted competitive and customer research to identify positioning gaps
Brand Positioning
Go-to-Market
Product Messaging
Operations
Landing Pages
02
Avenir Pathways · Future Reset™ Programme
Full-Scope Marketing & Digital Delivery
End-to-end marketing and digital delivery for a UK career transition programme supporting professionals whose roles have been made redundant. Responsibilities spanned landing page copywriting and rewrites, email journey development, campaign creation, LinkedIn content and thought leadership, Elementor page builds, and design. Built and deployed a branded HTML application form connected to a Google Sheets backend. Conducted a 22-issue website audit and led structured copy rewrites applying Above the Fold conversion principles.
Full website audit: 22 issues identified and addressed
Application form built and deployed with Google Sheets backend
Landing page rewrites applying Above the Fold framework
Email journeys, LinkedIn content, and campaign copy delivered
Copywriting
Elementor
Email Journeys
Web Build
Campaign
03
Hall Render · How Health Systems Work · Aug 2024 – Present
Podcast Producer — Launch to Ongoing
Developed and delivered a full startup implementation plan for a B2B healthcare podcast targeting US health system executives. Responsibilities included production strategy, episode editing and distribution, brand voice development, guest outreach system design, and social media content production for LinkedIn. Built the marketing and production infrastructure from scratch, covering platform setup, content workflows, episode promotion, and multi-platform distribution.
5.0 client rating: "she crafted a thoughtful production and marketing plan"
Brand voice system built for a healthcare executive audience
Guest outreach system designed and implemented
Episode production, editing, and multi-platform distribution
Podcast Production
Brand Voice
Distribution
Social Content
04
Bitraffic.com · Jan 2022 – Apr 2023
Marketing Operations Manager
Oversaw integration and optimisation of project management tools across multiple teams. Managed third-party vendor partnerships, authored and implemented SOPs across business functions, and directed a comprehensive digital marketing strategy spanning SEO, SEM, and social media. Led data-driven decision-making initiatives and managed performance reporting.
25% improvement in project delivery efficiency
15% cost savings through vendor management
40% uplift in online engagement
20% increase in conversion rates
80% reduction in content revision requests
Operations
SOP
SEO
Performance
05
Coca-Cola North Africa · Sep 2015 – May 2020
Social Media & Brand Content, Multiple Roles
Moved from Moderation to Product Activation Strategist across three consumer brands. Managed social listening, built brand personality, and established tone of voice across channels. Implemented influencer programmes, conducted UX platform assessments, produced campaign content, and supervised media performance. Mentored interns and contributed to onboarding of new team members.
Avg. 68k monthly fan base growth
Avg. 400 daily users engaged
Influencer programme implemented across 3 brands
UX assessment report delivered for third-party platforms
Brand
Social
Content
Influencer
06
Wealthy Money · Contractor
Website Redesign & Social Strategy
Designed and delivered a tailored marketing strategy for a finance coaching brand serving women of colour. Scope covered full website redesign, community content production, and organic social media management. A long-term client relationship spanning multiple countries and years, originating from a direct introduction in Casablanca.
30% average post engagement rate
1k average organic post reach
50% growth in Facebook Group membership within 3 months
Web Design
Social
Community
Strategy
07
b-alism · Site Rebuild
AI-Native Website Rebuild
Rebuilt the b-alism.com website from scratch after the original database was permanently lost. Content reconstructed from file backups and the Wayback Machine. The rebuild was executed using Claude as a development partner: full design system definition, HTML and CSS authored with AI tooling, deployed via Netlify with a custom domain. An example of AI-native delivery in practice.
AI-Native Build
Web Design
Netlify
Claude
08
Danawat · Mar 2014 – Aug 2018
Social Media Integration Specialist
Coordinated all social media management and channel optimisation for seven local artists from the Casablanca office. Designed and executed strategies across Facebook, Twitter, and Instagram. Drove noticeable YouTube growth for a fast-growing music and entertainment channel. Conducted research on trending content across GCC, Egypt, and Morocco territories to inform acquisitions.
7 local artists managed across channels
Noticeable YouTube growth effect achieved
Multi-territory research: GCC, Egypt, Morocco
Social
Content
Strategy
Research
